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iPhone, iPad, iPod…iGreenhouseGasses?

Apple Products = Environmentally Unfriendly?

Most people love to use Apple products, whether it be for the simplicity of use, or the elegance of design.  However, what many may not know, is that Apple also ranked last in Greenpeace’s list of environmentally conscious tech companies.

“Apple has come bottom of the most comprehensive green league table of technology companies because of its heavy reliance on “dirty data” centres.   The list, which is compiled by Greenpeace and released in San Francisco on Thursday, shows that the company relies heavily on highly polluting coal power at the sites that house its banks of servers.”

The Greenpeace report is certainly terrible news (view the Greenpeace Dirty Data Report), and like most big corporations, they follow the wants of their shareholders before the needs of the enviornment.  But what does this all really mean?

Will it mean that people stop buying the iPhone?  Does it mean that if I show up at environmental meeting, the activists will not use Apple products?  There in lies the challenge and hypocrisy.  People may throw up their arms and shout murder, but at the end of the day, for a company that basically created the smartphone, tablet, and portable music craze, there will be no reprucussions.  I am sure they will issue a statement explaining their point of view, and how Greenpeace made miscalculations, etc. But in order to have a true impact, people would need to express their frustration by spending their money elsewhere, and from my observations, people are excited to recommend changes, but will never change themselves.

So, “boo” for Apple for not being environmentally conscious, but nothing is going change until it hits their bottom line.

PS:  The man who invented the internet, Al Gore, sits on the Board of Directors fo Apple (yes, the man in the movie the Inconvenient Truth).

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